We help startups get their first 1 million in revenue
We help startups get their first 1 million in revenue
We help startups get their first 1 million in revenue
From founder-led sales to a repeatable sales engine



You built the product.
But what's holding you back from scaling.
You built the product.
But what's holding you back from scaling.
You built the product.
But what's holding you back from scaling.


Too Many Hats
Too Many Hats
You’re the founder, the product manager, the investor lead, finance, everything. Without sales structure, it won’t scale.
You’re the founder, the product manager, the investor lead, finance, everything. Without sales structure, it won’t scale.



Limited Systems
Limited Systems
Limited sales architecture. No process. No clarity. Without a system, you can’t track, repeat, or improve what’s working.
Limited sales architecture. No process. No clarity. Without a system, you can’t track, repeat, or improve what’s working.



Repeatable Process
Repeatable Process
Without structure, sales stays sporadic. The key is repeatability. Same message, same process, same results.
Without structure, sales stays sporadic. The key is repeatability. Same message, same process, same results.



Time Is Ticking
Time Is Ticking
Every day without a sales system time is burning into the runway. Revenue needs to grow quickly or the clock runs
Every day without a sales system time is burning into the runway. Revenue needs to grow quickly or the clock runs

Too Many Hats
You’re the founder, the product manager, the investor lead, finance, everything. Without sales structure, it won’t scale.

Limited Systems
Limited sales architecture. No process. No clarity. Without a system, you can’t track, repeat, or improve what’s working.

Repeatable Process
Without structure, sales stays random. The key is repeatability, same message, same process, same results.

Time Is Ticking
Every day without a sales system burns runway. Revenue needs to grow quickly or the clock runs out and it is game over.


What often happens
What often happens
What often happens
Hire a senior sales lead which comes with high salary, high commission and equity. Do you need this right now?
Hire a senior sales lead which comes with high salary, high commission and equity. Do you need this right now?
Hire a senior sales lead which comes with high salary, high commission and equity. Do you need this right now?
A safer path
A safer path
A safer path
Three Simple Steps:
Three Simple Steps:
Three Simple Steps:
Vibe Check
Vibe Check
We start with a 30–45 minute free deep dive into where you are, what’s missing, and where you want to go and any other goals. You walk away with a clear, actionable roadmap.
We start with a 30–45 minute free deep dive into where you are, what’s missing, and where you want to go and any other goals. You walk away with a clear, actionable roadmap.
1
Build & Execute Plan
Build & Execute Plan
Based on the growth review, we'll agree on the right path forward, whether it's building, fixing, or scaling your sales engine.
Based on the growth review, we'll agree on the right path forward, whether it's building, fixing, or scaling your sales engine.
2
Ongoing Support
Ongoing Support
Once the system is in place, we stay available to support you through regular check-ins, hands on help or fractional sales leadership until you're ready for full time hires.
Once the system is in place, we stay available to support you through regular check-ins, hands on help or fractional sales leadership until you're ready for full time hires.
3
How we can work together
Startups are individual so everything can be customised
Startups are individual so everything can be customised
Vibe Check
Vibe Check
A quick call to see if we click, great work starts with a good vibe
A quick call to see if we click, great work starts with a good vibe
✓ 30 to 45 min consultation
✓ Blockers & quick wins
✓ Current sales setup 360
✓ Clear next steps
✓ Connection
✓ 100% free, no pressure
✓ 30 to 45 min consultation
✓ Blockers & quick wins
✓ Current sales setup 360
✓ Clear next steps
✓ Connection
✓ 100% free, no pressure
Sales Foundation
Sales Foundation
Startups needing their first
structured sales motion
Startups needing their first
structured sales motion
✓ Identifying or refining ICP
✓ Sales process mapping
✓ Pitch / demo / proposal
✓ Pricing Framework
✓ Sales playbook
✓ CRM + pipeline setup
✓ Sales stack
✓ Optional - live demo
✓ Identifying or refining ICP
✓ Sales process mapping
✓ Pitch / demo / proposal
✓ Pricing Framework
✓ Sales playbook
✓ CRM + pipeline setup
✓ Sales stack
✓ Optional - live demo
Custom Project
Custom Project
Specific needs (e.g. hiring,
GTM, demos, operations
Specific needs e.g. hiring, GTM, demos, operations
✓ Flexible project plans
✓ Advise or fractional
✓ Strategy & execution
✓ Timeline to fit your growth
✓ Recruitment
✓ Office establishment
✓ Legal support
✓ Investor & funding prep
✓ Flexible project plans
✓ Advise or fractional
✓ Strategy & execution
✓ Timeline to fit your growth
✓ Recruitment
✓ Office establishment
✓ Legal support
✓ Investor & funding prep
Ongoing Support
Ongoing Support
Founders who want
continued input
Founders who want
continued input
✓ Monthly check-ins
✓ Deal coaching
✓ Retainer or Fractional
✓ On demand meetings
✓ Sales enablement
✓ Sales operations
✓ Monthly check-ins
✓ Deal coaching
✓ Retainer or Fractional
✓ On demand meetings
✓ Sales enablement
✓ Sales operations
Book Vibe Check
Book Vibe Check
How we can work together
Startups are individual so everything can be customised
Vibe Check
Quick call. Good vibe. That’s where it starts.
✓ 30 to 45 min consultation
✓ Identify blockers + quick wins
✓ Current sales setup review
✓ Clear next steps
✓ Connection
✓ 100% free, no pressure
Sales Foundation
Startups needing their first structured sales motion
✓ Identifying or refining ICP
✓ Sales process mapping
✓ Pitch / demo / proposal
✓ Pricing Framework
✓ Sales playbook
✓ CRM + pipeline setup
✓ Sales stack
✓ Optional - live demo
Custom Project
Specific needs (e.g. hiring, GTM, demos, operations)
✓ Flexible project plans
✓ Advise or fractional
✓ Strategy & execution
✓ Timeline to fit your growth
✓ Recruitment
✓ Office establishment
✓ Legal support
✓ Investor & funding prep
Ongoing Support
Founders who want continued input
✓ Monthly check-ins
✓ Deal coaching
✓ Retainer or Fractional
✓ On demand meetings
✓ Sales enablement
✓ Sales operations
✓ Monthly check-ins
✓ Deal coaching
✓ Retainer or Fractional
✓ On demand meetings
✓ Sales enablement
✓ Sales operations
How we can work together
Startups are individual so everything can be customised
Vibe Check
Quick call. Good vibe. That’s where
it starts.
✓30 to 45 min consultation
✓ Identify blockers + quick wins
✓ Current sales setup review
✓ Clear next steps
✓ Connection
✓ 100% free, no pressure
Sales Foundation
Startups needing their first
structured sales motion
✓ Identifying or refining ICP
✓ Sales process mapping
✓ Pitch / demo / proposal
✓ Pricing Framework
✓ Sales playbook
✓ CRM + pipeline setup
✓ Sales stack
✓ Optional - live demo
Custom Project
Specific needs (e.g. hiring,
GTM, demos, operations
✓ Flexible project plans
✓ Advise or fractional
✓ Strategy & execution
✓ Timeline to fit your growth
✓ Recruitment
✓ Office establishment
✓ Legal support
✓ Investor & funding prep
Ongoing Support
Founders who want
continued input
✓ Monthly check-ins
✓ Deal coaching
✓ Retainer or Fractional
✓ On demand meetings
✓ Sales enablement
✓ Sales operations
Meet Mitch
Meet Mitch
Meet Mitch
Meet Mitch
Sales is simple, it's about selling your service or solution to someone. But we live in a complicated world. Frameworks, acronyms, conflicting advice, gurus shouting online, and a tool for every single part of the process. It’s easy to get lost.
I’ve spent over 12 years in sales from B2B to B2C, from closing deals myself to building and leading teams. I’ve hit President’s Club year after year, opened new markets, scaled a team of 30 people across 14 nationalities and helped grow revenue from €200K to €2.2M in just 15 months.
Out of all that experience, the phase I love most is the early-stage led by founders. Most people say it’s the hardest phase. I disagree. With the right structure and strategy, it’s the fastest path to momentum.
Sales is simple, it's about selling your service or solution to someone. But we live in a complicated world. Frameworks, acronyms, conflicting advice, gurus shouting online, and a tool for every single part of the process. It’s easy to get lost.
I’ve spent over 12 years in sales from B2B to B2C, from closing deals myself to building and leading teams. I’ve hit President’s Club year after year, opened new markets, scaled a team of 30 people across 14 nationalities and helped grow revenue from €200K to €2.2M in just 15 months.
Out of all that experience, the phase I love most is the early-stage led by founders. Most people say it’s the hardest phase. I disagree. With the right structure and strategy, it’s the fastest path to momentum.
Sales is simple, it's about selling your service or solution to someone. But we live in a complicated world. Frameworks, acronyms, conflicting advice, gurus shouting online, and a tool for every single part of the process. It’s easy to get lost.
I’ve spent over 12 years in sales from B2B to B2C, from closing deals myself to building and leading teams. I’ve hit President’s Club year after year, opened new markets, scaled a team of 30 people across 14 nationalities and helped grow revenue from €200K to €2.2M in just 15 months.
Out of all that experience, the phase I love most is the early-stage led by founders. Most people say it’s the hardest phase. I disagree. With the right structure and strategy, it’s the fastest path to momentum.
Sales is simple, it's about selling your service or solution to someone. But we live in a complicated world. Frameworks, acronyms, conflicting advice, gurus shouting online, and a tool for every single part of the process. It’s easy to get lost.
I’ve spent over 12 years in sales from B2B to B2C, from closing deals myself to building and leading teams. I’ve hit President’s Club year after year, opened new markets, scaled a team of 30 people across 14 nationalities and helped grow revenue from €200K to €2.2M in just 15 months.
Out of all that experience, the phase I love most is the early-stage led by founders. Most people say it’s the hardest phase. I disagree. With the right structure and strategy, it’s the fastest path to momentum.




I started EF Advisory to do more of what I love: Helping early-stage startups grow fast but in a way that’s scalable and repeatable.
I started EF Advisory to do more of what I love: Helping early-stage startups grow fast but in a way that’s scalable and repeatable.


Worked every role in sales: SDR, AE, Sales Manager, Director, and VP.
Worked every role in sales: SDR, AE, Sales Manager, Director, and VP.
Worked every role in sales: SDR, AE, Sales Manager, Director, and VP.
Worked every role in sales: SDR, AE, Sales Manager, Director, and VP.


Grew revenue from €200K to €2.2M ARR in just 15 months.
Grew revenue from €200K to €2.2M ARR in just 15 months.
Grew revenue from €200K to €2.2M ARR in just 15 months.
Grew revenue from €200K to €2.2M ARR in just 15 months.


Hired and trained sales teams across 14+ nationalities in Europe and the US.
Hired and trained sales teams across 14+ nationalities in Europe and the US.
Hired and trained sales teams across 14+ nationalities in Europe and the US.
Hired and trained sales teams across 14+ nationalities in Europe and the US.


Cut sales cycles from 90+ days down to under 30 days.
Cut sales cycles from 90+ days down to under 30 days.
Cut sales cycles from 90+ days down to under 30 days.
Cut sales cycles from 90+ days down to under 30 days.


Owner of a 1,300L saltwater reef tank so systems and precision run deep.
Owner of a 1,300L saltwater reef tank so systems and precision run deep.
Owner of a 1,300L saltwater reef tank so systems and precision run deep.
Owner of a 1,300L saltwater reef tank so systems and precision run deep.


Built repeatable sales systems that scaled across teams and regions.
Built repeatable sales systems that scaled across teams and regions.
Built repeatable sales systems that scaled across teams and regions.
Built repeatable sales systems that scaled across teams and regions.
Move Fast, Execute Faster
Move Fast, Execute Faster
Move Fast,
Execute Faster
Let's Connect!
Let's Connect!
Let's Connect!
Reach out directly or book a free call below.
Reach out directly or book a free call below.
Reach out directly or book a free call below.
Reach out directly or book a free call below.
mitch@efadvisory.io
mitch@efadvisory.io
Phone
Phone
Phone
+47 96 22 01 91
+47 96 22 01 91
mitch@efadvisory.io
Phone
+47 96 22 01 91
Book Free Meeting
Book a Free Call
View my page
View my page
I work with early-stage tech startups that:
I work with early-stage tech startups that:
I work with early-stage tech startups that:
I work with early-stage tech startups that:
✓ Have recently raised a pre-seed or seed round?
✓ Are generating some traction in revenue?
✓ Have a limited sales structure or just starting to build one?
✓ Want to move fast and close more deals without a full sales team?
✓ Have recently raised a pre-seed or seed round?
✓ Are generating some traction in revenue?
✓ Have a limited sales structure or just starting to build one?
✓ Want to move fast and close more deals without a full sales team?
✓ Have recently raised a pre-seed or seed round?
✓ Are generating some traction in revenue?
✓ Have a limited sales structure or just starting to build one?
✓ Want to move fast and close more deals without a full sales team?
✓ Have recently raised a pre-seed or seed round?
✓ Are generating some traction in revenue?
✓ Have a limited sales structure or just starting to build one?
✓ Want to move fast and close more deals without a full sales team?
If that’s you, I’ll help you go from 0m to 1m with a repeatable sales
If that’s you, I’ll help you go from 0m to 1m with a repeatable sales
If that’s you, I’ll help you go from 0m to 1m with a repeatable sales
If that’s you, I’ll help you go from 0m to 1m with a repeatable sales