Build your
first real
GTM engine.
EF Advisory helps early stage B2B companies turn unclear positioning, inconsistent outbound, and founder led sales into a structured revenue process that creates pipeline.
Trusted by early-stage B2B, SaaS, AI, and technical teams
You built the product. Now the GTM motion needs to catch up.
Most early-stage companies do not fail because the product is weak. They struggle because the market, message, sales process, and execution are not connected yet.
ICP IS TOO BROAD
You know who could buy, but not who is most likely to move now.
MESSAGING IS UNCLEAR
The offer makes sense internally, but prospects do not immediately understand why they should care.
OUTBOUND IS INCONSISTENT
LinkedIn, email, calls, follow-ups, and CRM activity are not working as one system.
FOUNDER-LED SALES IS STRETCHED
The founder is selling, managing, building, fundraising, and trying to create a process at the same time.
Before you hire a sales leader,
build the engine they will run.
Hiring a senior commercial leader too early can be expensive if there is no clear ICP, message, process, or pipeline motion. EF Advisory helps build the foundation first, so your next hire joins a system instead of starting from zero.
- — High fixed cost
- — Long ramp time
- — Needs a system to inherit
- — Hard to judge without process
- — Flexible engagement
- — Strategy and execution
- — Fast setup
- — Clear weekly activity
- — Practical handover when ready
Strategy is only useful when it turns into execution.
Diagnose
Review ICP, offer, sales motion, current pipeline, tools, and bottlenecks.
Build
Create the messaging, lists, sequences, CRM stages, demo flow, and weekly operating rhythm.
Execute
Run outbound across LinkedIn, email, and calling. Test messaging, book meetings, collect market feedback, and track activity.
Improve
Use real prospect feedback to sharpen targeting, improve conversion, and turn the process into a repeatable GTM system.
Flexible support depending on where the GTM engine is breaking.
GTM Review
Best for founders who need clarity before committing to a larger project.
- ✓30 minute review
- ✓ICP and positioning review
- ✓Sales motion diagnosis
- ✓Quick wins
- ✓Clear next steps
Sales Foundation
Best for companies building their first structured GTM motion or validating the existing.
- ✓ICP refinement
- ✓Messaging
- ✓Sales process
- ✓Discovery and demo flow
- ✓CRM pipeline structure
- ✓Sales playbook
Outbound Execution
Best for companies that need meetings, feedback, and active market testing.
- ✓Lead list strategy
- ✓LinkedIn outreach
- ✓Email sequences
- ✓Cold calling support
- ✓Weekly reporting
- ✓Campaign iteration
Fractional GTM Support
Best for founders who need ongoing commercial leadership without a full-time hire.
- ✓Weekly advisory
- ✓Deal coaching
- ✓Sales process improvement
- ✓Pipeline reviews
- ✓Team support
- ✓GTM decision support
Built with founders, SaaS teams, AI companies, and technical products.
Mitch has been a phenomenal asset to Scailab. As a tech team that never felt comfortable with sales, we needed a push, and Mitch jumped right in, kicked our asses into gear, and successfully got us executing a structured pipeline. His relentless follow-ups and hands-on strategy are exactly what we needed to conquer the mountain that is sales.
EF Advisory helped us move from strategy into real market validation. Mitch worked with us to sharpen the positioning, then tested it through actual execution across LinkedIn outreach and cold calling. That feedback loop helped us better understand the market, evolve our message, and position Datamorf more clearly.
Mitch has helped us bring structure to our GTM strategy and turn our ideas into clear, practical sales execution. That work has already led to more sales activity and new client opportunities for Chargitect. What I have valued most is that the process has not just been about activity, but about learning. The insights from our meetings have helped us think more clearly about sales, positioning, and how to continue building a repeatable growth engine. I would recommend having a conversation with Mitch. You will quickly understand the value he can bring.
Mitch has been a phenomenal asset to Scailab. As a tech team that never felt comfortable with sales, we needed a push, and Mitch jumped right in, kicked our asses into gear, and successfully got us executing a structured pipeline. His relentless follow-ups and hands-on strategy are exactly what we needed to conquer the mountain that is sales.
Real feedback from founders and teams building their first repeatable GTM motion.
Built by a seller,
not a slide-deck consultant.
EF Advisory is led by Mitch Tilyard, a commercial operator with 13+ years in sales, sales leadership, and revenue growth. He has sold, built teams, opened markets, managed revenue functions, and worked directly with early-stage founders trying to create their first repeatable sales motion.
The work is practical by design: clear strategy, fast execution, honest feedback, and systems founders can actually use.
Get to know
the person behind the work.
Outside EF Advisory, I share videos about life between Norway and Spain. It is not a sales channel. It is just a more personal way to understand how I think, communicate, and approach life beyond the work.
Watch on YouTube